![]() ![]() This is the strictest secret shopper program in the company’s history. ![]() The company is required to send a regular report to the Attorney General’s Office detailing the results of the secret shopper program every 90 days. JUUL is required to conduct no fewer than 25 secret shopper checks per month at Washington-based JUUL retailers for at least two years, and perform at least one check in every Washington county per year. Strict practices to confirm the age of consumers who purchase JUUL products - including a robust secret shopper program and online purchase age verification.Accurately marketing the content and effects of the nicotine in its products. ![]() Stopping all its advertising that appeals to youth.In addition to the payment, JUUL must stop its unlawful conduct and implement a slate of reforms, including: The lawsuit asserts that JUUL violated the law when it designed and marketed its products to appeal to underage consumers and deceived consumers about the addictiveness of its product. OLYMPIA - Attorney General Bob Ferguson today announced that JUUL must pay $22.5 million to resolve Ferguson’s lawsuit against the e-cigarette company. JUUL must check Washington stores 25 times a month with secret shoppers to keep its products away from youth
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